Why does my eyeshadow sometimes looks different to what I see online?

The Magic of our Multichrome pigments is that they look different in all different lights and include light sensitive iridescent particles,  as we say on our tag line ; they pop in the light! Natural sunlight can sometimes wash-out the colours and affect their shifts, but in other lights you can really see the shifts!  It just takes a bit of experimenting & playing around with, which should be fun! to see the pigments true multidimensional beauty.